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TODAY’S TECHNOLOGY TIDBIT -Twitter – Part Two, Organizing/Expanding To tweet, or not to tweet

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Building a broad and relevant Twitter following takes time and strategy. In Twitter, part one, we looked at View Suggestions, Browse Interests, Find Friends, and WeFollow. Part two will focus on Twitter’s Advanced Search option and organizational tools.

Twitter’s Advanced Search option can be found at  The search is very simple to use,

and I recommend starting with a broad search, then using keywords to narrow it down. For example, a search using All of these wordsengineer and Any of these words - food chemical will result in pages of engineers currently active on Twitter. Clicking on a name will take you to that engineer’s home page, then, simply click the Follow button. The best way to build your follower list is by following other people, who MAY in turn opt to follow you.

Use the Advanced Search option to build a following of potential candidates and to expand your recruiter network.

Organizing and synchronizing your social network sites is an absolute must, as we seldom have more than a few minutes per day to pop in and out to gather and send information.  Let’s look at the top two:  Tweetdeck and Hootsuite.

TweetDeck is your personal browser for staying in touch with what’s happening now. You can use it to connect with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz, and more, as well as to share job orders, photos, news links and general information—all from Tweetdeck Desktop. Download Tweetdeck at:

Like Tweetdeck, Hootsuite supports multiple social networks, including Facebook, Linkedin and Twitter, using the HootSuite dashboard, but it offers much more:  reports, custom analytics, team collaboration, schedule messages, mobile apps, RSS feeds, to name a few.  The Basic account is free and offers Free Social Analytics, 5 Social Profiles, 2 RSS/Atom Feeds, Ad Supported.

The Pro account ($5.99/month) includes Enhanced Social Analytics, 1 Free Report, Unlimited Social Profiles, 1 Free Team Member, Google Analytics Integration, Facebook Insights Integration, Advertisement Free, Unlimited RSS Feeds, and more. For more information, go to

In my next Tidbit I will discuss ways to promote your twitter account on your webpage and other locations.

Good luck with your searches.




Carol M. Martin CPC, CIR, CSSR** has been an Executive Recruiter for 24 years. Her company, Martin Management, Inc. was created in 1988. The first ten years of business were food industry, manufacturing job orders, from Production Supervisor to Vice President of Manufacturing. The company then evolved to supplier(working only the candidate side)in all manufacturing industries, filling operations positions as well as all types of engineering titles.
Carol holds a BA Degree in Communications from the University of Wisconsin, Stevens Point.

You can Reach Carol at her site :

Invite her to join you on LinkedIn

Or join her LinkedIn Group - Internet Recruiting Toolbox - Share internet recruiting tips, training, and strategies.

CPC - Certified Personnel Consultant
CIR - Certified Internet Recruiter
CSSR - Certified Social Sourcing Recruiter

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Growth in women's share of science, technology, engineering and mathematics (STEM) occupations declined to 27% in 2011from a high of 34% in 1990. While women make up nearly half of the workforce, they were 26% of the STEM workforce in 2011.

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