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Cultural intelligence means being intelligent enough to create a workplace culture that gives positive direction for your organization and its people. In fact, a strong workplace culture makes it easier for an organization to stay focused, define its goals, and deliver on those goals.    Cultural intelligence is especially valuable during times of uncertainty and change. 

Target=Cultural intelligence is not only about acknowledging, understanding and being aware of the authentic nuances represented in one’s cultural background.  In today’s marketplace, cultural intelligence exists when a company trusts itself enough to live the promise of its culture in how its brands communicate with its audience and consistently delivers on that promise in the recruitment, retention and development of its employees.

Don’t you know right away when someone fits in your workplace culture?   Your gut tells you instinctively when those around you stand for the same values you do – or they don’t.

That’s how the most progressive organizations sustain their market leadership position: they never stray away from their culture promise and are quick to make adjustments along the way to accommodate the changing needs of their employees, consumers and the marketplace.

If I asked you to list some of the most successful brands in today’s marketplace, their cultural promise can be defined in a few words.  It’s not about a lot of empty phrases and meaningless vision statements; it’s about practicing what you preach.

Here are just a few examples:

• Nike = Just do it
• Apple = Innovation
• McDonalds = Diversity
• Facebook = Community-minded
• Southwest Airlines = Fun-loving
• Target = Family-oriented value

Did you notice something else about these companies?  Their brands became symbolic after their cultural promise successfully endures through several business cycles

Read More 

http://www.forbes.com/sites/glennllopis/2011/09/12/the-most-successful-companies-embrace-the-promise-of-their-culture/ 

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