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Here’s What Could Kill Facebook and the Biggest threat they're facing right now
Facebook is nearing a billion users, but what could topple the big blue giant? Government intervention, the shift to mobile, and a loss of “cool” all have the power to violently disrupt the social network, or at least cause it to lose its strong grip on the market.
Here’s a countdown of the four things that could ruin Mark Zuckerberg’s dream of a single site that connects the world.
The thread that runs between all these pitfalls is their potential to make Facebook irrelevant. If you can’t access it, its overrun by ads, there’s something better, or it’s simply uncool, Facebook could fade away.
It’s size, network effect, and wise leadership could protect it from these threats, and honestly, I think Facebook has the potential to be successful for a long, long time. But if you had to bet against Facebook, let’s count down to the #1 biggest threat you’d be betting on.
4. Big Brother
Facebook is banned in China and access is or has been restricted in several countries including Iran, North Korea, and Syria. Right now this is limiting the social network’s growth potential. But if disputes with governments over what content is appropriate cause it to be shut out of more countries, these roadblocks could divert users to other local social networks. That would fracture the value that comes with having such a high percentage of Internet users in one place. For example, Singapore is a valuable market with a strict government that could drop the ban hammer on Facebook.
Regulation around privacy could also slow Facebook down and make it more vulnerable to competition. Facebook narrowly escaped privacy audits from the U.S. Federal Trade Commission and the European Union. If the government of a core market put restrictions on how Facebook can launch new products or what features it can show where, it could create opportunities for startups to eat Facebook’s lunch. Imagine how much bigger a threat Foursquare would be if Facebook had been restricted from launching its Places location service.
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