Career / Personal Development
There is no debate what so ever, networking is the chief avenue to landing a new job, hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. Just Google the term networking and you are likely to be inundated with information on how to do it and profit from it. My cursory search found 127 million links.
In thinking more deeply about the nature of working your contacts and connections, here are several ideas to get you started to make networking help you get working. So here goes:
Start a group. Many of the popular social infrastructure platforms have tools to allow you to establish groups so you can gather like minds together in pursuit of common goals, ideas, strategies, friends or virtually anything your intelligent mind can dream up. In this case though, in addition to virtual groups on LinkedIn or Facebook for example, set up an in-person lunch or dinner group, whereby you get together with colleagues on a monthly basis to collaborate or discuss matters of interest. It could be a job networking group or a career management group. The benefits can be many. The key is consistency, camaraderie and collaboration.
Work your brain. Sites like LinkedIn, Quora, Facebook, etc., have features that enable you to comment and answer questions from folks that need advice. And the questions vary widely. So pick a topic about which you may be a subject matter expert and let loose. Add as much value as your intellect will allow. Chances are good that smartly answering the inquirer’s question will be reciprocated in some fashion. Now don’t expect it to be. But be aware that adding value to the knowledge stream that is the web often times pays dividends.
Strut your stuff. “Proof is in the pudding,” as my Grandmother used to say. Put yourself in the position of demonstrating what you do well. Volunteer with a non profit for a task or project that gives evidence of your skills and ability. Perhaps you belong to a membership organization, where there is an opportunity to be on a committee that allows you to strut your stuff. Is writing a passion or is strategic planning your cup of tea? If so get busy and use those skills. In the process you have a stage center role in showing what you can do. Let others see your value. Seeing is believing
Buy coffee. Yes, buy some coffee, or tea if that is your poison. Invite someone to have coffee on you. Look through your network to see if there is someone who works at a company you have targeted for employment. Write them a note, give them a call, send them an email or even a tweet if that works for you. Go to your favorite java shop or the closest one to the object of your networking exercise. Write down some questions you have about how to network your way into the firm. Ask for advice on your job search, career campaign or other people with whom you can ask for advice. At the same time, offer your support to them. Do they have a knotty problem that is keeping them up at night? Ask about it and offer some concrete ideas to manage the problem.
Say something nice. The Web is now crawling with platforms that let you give credit, make kudos, recommend and say something nice about another person. They run the gambit from Klout, Kred, LinkedIn, PeerIndex Twitter Grader, Connect.me, etc. Take some time to give credit where credit is due. Make certain it is honest and authentic. Recognizing good work by good people is, well, good. It also conveys to your network that no good deed goes unrecognized. That said, just remember to never expect to be complemented yourself. Keep your expectations in check and you will not be disappointed.
Get angry. Networking is not easy. It takes a commitment to do it daily. It is hard work, that is why everyone does not do it. But for the fortunate few that have the diligence, patience and a kind heart, networking works. And it is ok to get angry and let out some steam during the job search process. Take some time to scream, yell and get angry. Just do it in the privacy of your own home, a deserted beach or empty hallway. And when you are finished get back to networking or whatever you want to call “shining a spotlight on yourself and the value you can bring to an organization through your terrific skill set, even-keel demeanor and strong work ethic.
Gerard “ Gerry” F. Corbett; APR; Fellow PRSA is Founder and CEO of Redphlag LLC; a strategic public relations; marketing and management consulting firm; a position to which he was named in January 2008. He also has a coaching practice and blogs and tweets as the PR Job Coach.
Gerry has served four decades in senior marketing and communications roles at Global Fortune 100 firms including Hitachi; Loral; Asarco; Gould and International Harvester and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He also is secretary and a member of the board of directors of Kids’ Turn; a San Francisco Non-Profit organization.
A native of Philadelphia; Pennsylvania; Gerry has a Bachelors of Arts degree in public relations from San Jose State University; San Jose; California; and an Associates of Arts with a major in electronics engineering from the Community College of Philadelphia.; Gerry is 2012 Chair of the Board and Chief Executive Officer of the Public Relations Society of America (PRSA.)
He also is Accredited in Public Relations by PRSA and a member of PRSA’s College of Fellows. He is a senior member of the American Institute of Aeronautics and Astronautics; a member of the board and past president of the International Advertising Association/West; a member of the National Investor Relations Institute; Arthur Page Society; National Association of Science Writers; San Francisco PR Roundtable; International Coaching Federation; Social Media Club and New York PR Society.
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The 77 million people that make up the US small business workforce would rank as the 17th most populous country in the world, just ahead of Iran;
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