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Sourcing and Research

Facebook Hacking (Searching for Job Titles and Employers by IDs)

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Due to the main professional social network not meeting our expectations on several fronts, there’s a growing interest in sourcing on Facebook. As many people are already aware, the Graph search is “officially” gone but still exists in the back-end. @TheBalazs has two great posts on using Graph search:

 

Most of these techniques continue to work, though some ways to figure out Facebook IDs are gone.

Here is a write-up on how to search on Facebook for employees of a company and for people with a given job title. Be warned though, that Facebook search is far from being precise, meaning:

  1. Depending on the search, Facebook may decide to include synonyms, and we don’t have a “verbatim” option to stop it from doing that.
     
  2. Facebook won’t return “all” results on most searches; we will likely get representative results. (Of course, that is true for Google searches as well).

Facebook Graph searches exist in two formats: 1) searching by strings and 2) searching by Facebook IDs. For job titles and company names you can, quite often, use both ways to search, and will often (but not always) get different results. In some cases (but not always) searching by IDs is more precise, meaning that there’s less interpretation compared to searching by strings.

The formats for searching by strings and IDs look like this:

Note, also, that some job titles and companies have more than one ID to choose from, and we’ll get different results for different IDs. (Try searching for Quality Control as a job title, for example, and you’ll see). On the other hand, some job titles won’t have IDs; for example, there is no ID for a Sourcer – in those cases searching by string is the only option.

Shane McCuscker’s popular Facebook search tool constructs “searching by string” queries.

Search is Back! by Michael Morgenstern provides a mix between searching by strings and by IDs. Michael’s tool has a good-sized database of company, title, and school IDs in the back-end, but it doesn’t provide many existing IDs (providing “any” ID is probably an impossible task anyway).

If you want to search by IDs yourself and need to find them for that purpose, here is how to do that. Pages on Facebook fall into two categories. The first kind has the ID as part of the URL – those pages are usually auto-created by Facebook (sometimes copying the content from Wikipedia). Examples:

The second type is “man-made” pages that don’t have the ID as part of the page; examples:

When you are looking for an ID to use, there are two steps: finding the page and finding the ID.

To find the page representing a title or company, you can just search in the FB search box and narrow to “pages”. Or, you can search in the Pages Directory. Or, you can search this way: https://www.facebook.com/search/more?q=keywords (replacekeywords with your terms).

If the resulting page URL contains the ID, you are done!

If it doesn’t, you can look the ID up in the HTML source code (search for page_id=). Or, you can use any tool that provides Facebook IDs based on URLs (they usually say they find “your” ID, but they do work for any page).

Once you have the ID, replace the number 4 in this URL by the ID to find people with given titles or working at a given company:

Template.

Have fun!

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BIOGRAPHY

Irina Shamaeva is a recognized leader in Sourcing, Social Recruiting, and Internet Research.

She is Partner and Chief Sourcer at Brain Gain Recruiting, an executive search firm with the focus on placing software development and management consulting candidates nationwide.

In addition to sourcing for her agency, Irina takes on Sourcing /Name Generation/Internet Research projects across numerous industries and geographies – which she loves doing!

Irina shares her sourcing discoveries, tips, and strategies in her blog Boolean Strings, international conference presentations, and lectures. Tens of thousands of professionals have attended Irina’s webinars on Search Engines, LinkedIn, Social Recruiting, Internet Research, and productivity tools. Irina's following includes over 33K members on theLinkedIn Sourcing Community Group and over 8K members on the Ning Boolean Strings network.

Irina is Founder and part of the Team at People Sourcing Certification Program, now in its third year, that has become the program of choice for recruiters world-wide. By now the program has graduates from 16 countries in the world, and from companies such as Apple, Microsoft, PepsiCo, Target, Allstate Insurance, HomeDepot, Verizon Wireless, and Capgemini.

Prior to Brain Gain Recruiting and People Sourcing Certification Program, Irina held engineering and management leadership positions at biotech and high technology companies in the San Francisco Bay Area, including Applied Biosystems, MDL, and e-Motion. Irina holds a Master of Science Degree in Mathematics from Moscow University.

To learn more about Irina, check out her LinkedIn Profile , follow her on Twitter, and circle her on Google-Plus.

 

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