Written by Joseph E Gawel
Among various behavioral theories long generally believed and embraced by American business are those of Frederick Herzberg and Abraham Maslow. Herzberg, a psychologist, proposed a theory about job factors that motivate employees. Maslow, a behavioral scientist and contemporary of Herzberg's, developed a theory about the rank and satisfaction of various human needs and how people pursue these needs. These theories are widely cited in the business literature.




There is a Chinese proverb that says, “Life is an echo – what you send out comes back.” We can say the same about our workplaces: How we treat people is an echo – what we send out comes back. How we treat people is a foundation element in the experience people have as employees. 










