Over the past two years, I have connected with many professionals who are using the internet to promote their businesses. Every now and then someone emails me a tip, a website, or a fun tidbit they have come across in their own internet research. My thanks to Jarrett Galloway for the following tidbit.
The nightmare that is plaguing many companies as the economy recovers is the lack of skilled workers. There is no one cause for the shortages but a significant driver is the loss of Baby Boomer brain power. But the good news is that there can be a happy ending.
Read and practice what is written below and you will likely make more placements
Over the years we have stressed that branding creates an impression of how you are perceived by your candidates and clients. Never-the-less, most recruiters do little or nothing to enhance on how they are perceived by their candidates and spend most of their time romancing clients and chasing "me too job orders."
How can an organization begin looking for influencers online?
Before you can dive in to an online influencer outreach program you obviously need to figure out who is influential and where they hang out online. Customers and potential customers read blogs and take part in discussions online every day, and online influencers are writing those blogs, and leading those conversations. If you can find out which blogs, and where these discussions are happening, you can begin to seek out, and build a list of online influencers.
Here’s the question: “When do you stop beating a dead horse?”
Here’s the answer: “When you can say to yourself, ‘This deal is unworkable on my terms and I’m not going to spend any more of my straight commission time on it.’”