Whether you're making an initial marketing call or a cold recruiting call, you have approximately thirty seconds to do three things:
- Gain the individual's attention.
- Eliminate (or at least not create) a "reflex rejection."
- Change the dynamics of the call from a monologue to a dialogue.
The jellyfish, having little means of propulsion, is at the mercy of the ocean’s currents. Where the currents go, so does the jellyfish.
While for millions of years this arrangement has served jellyfish well, it is bad news for anyone in business¾especially corporate Staffing professionals. In today’s fast-paced and hyper-competitive economy a passive approach is doomed to fail. The sharks will gobble you up.
Today’s professional staffing service providers need to look beyond merely compiling resume databases to fill positions. In a time when matching the right person to the right job is critical for clients looking to save money, building talent communities allows staffing providers to not only have the talent on hand, but to build relationships with the talent.
I love this time of year. Now that we’re through the year-end buildup, talent acquisition professionals look bright-eyed to industry trends to see the latest and greatest to execute their 2012 plans. Like every other year, there have been predictions and promises about where we’re going, so I’m taking this opportunity to share my predictions. I don’t have a crystal ball, but after 20 years in this industry, watching the patterns and taking the journey, more than a few of my inklings have rang true, and some have certainly not…
Over the past two years, I have connected with many professionals who are using the internet to promote their businesses. Every now and then someone emails me a tip, a website, or a fun tidbit they have come across in their own internet research. My thanks to Jarrett Galloway for the following tidbit.