Despite signs of economic recovery, countless Americans are still dealing with layoffs and unemployment. As often happens when the economy slows, many Americans respond by using unemployment as a springboard to business ownership.
I began noticing some disturbing trends going on pertaining to my Facebook account last year or so.
The first of which was excessive friend requests from individuals I did not know and whom I suspected weren’t real people’s profiles to begin with.
Some of the top hiring companies today rely on online job boards like Monster.com to discover possible candidates for open positions; but the reality is that top talent is rarely hired from a job board, alone. For job seekers, posting your resume to an online job board is on par with randomly emailing a general resume and cover letter to hundreds of companies – and then failing to follow up to make sure that the message was received.
I have spent 18+ years in HR, most of which I have worn a recruiting hat for part of all of my job. Due to a major contract loss, my days have been reduced to 3 per week. This obviously puts me in the role of job seeker. Last week I was supposed to have a telephone interview with [redacted] for a Regional Human Manager position.
Effectively managing your career in the economy of today is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms. Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology.