What is a guru?
Literally, a guru is a teacher. The word guru means "heavy" or "deep," thus a guru is a person "heavy" or "deep" in knowledge. In this sense, a school-teacher is a guru, a coach or athletic instructor is a guru, a fine-arts, or even a dance teacher is a guru. One’s parents are also gurus. In the religious field, where the word is most commonly used, a guru is a Hindu religious teacher.
There’s a catch-phrase whizzing around the human resource world these days – Employment Branding. What the heck is it? And how do you get it?
If your company has employees and former employees, you have an image as an employer (whether you like it or not).
Read more: Employment Branding – Build An Image That Brings Candidates To You
Before I even start this brief article I should mention that my client relationships are generally rock solid. They realize the vast amount of effort and work that goes into each search and more than 95% of the time so appreciative that they gladly pay as soon as the invoice is received.
“We have a Preferred Vendors List.”
If you’re actively marketing your candidates to new clients, you probably get this objection every day.And this objection probably causes more frustration among recruiters than almost any other. The truth is that this objection is less of an obstacle than most recruiters realize.
Read more: Seven Tips For Getting Past Preferred Vendor Agreements
Consider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer.
