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Business / Client Dev & Marketing

Whether you are looking for in-depth information about developing your client and candidate base, branding your business, marketing, advertising, branding or just want to a basic impression of how to stand out from your competitors you have come to the right place.

Employment Branding – Build An Image That Brings Candidates To You

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There’s a catch-phrase whizzing around the human resource world these days – Employment Branding.  What the heck is it?  And how do you get it?

If your company has employees and former employees, you have an image as an employer (whether you like it or not). 

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Good Cop – Bad Cop Method of Fee Collecting

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frankrisalvatoBefore I even start this brief article I should mention that my client relationships are generally rock solid. They realize the vast amount of effort and work that goes into each search and more than 95% of the time so appreciative that they gladly pay as soon as the invoice is received.

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Seven Tips For Getting Past Preferred Vendor Agreements

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nadiagruzd“We have a Preferred Vendors List.”
 If you’re actively marketing your candidates to new clients, you probably get this objection every day.And this objection probably causes more frustration among recruiters than almost any other. The truth is that this objection is less of an obstacle than most recruiters realize.

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Just One More Call!

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bobburgEarly in my speaking career and struggling to stay in business, I was often on the phone. Life was different back in the late 80′s. We had this thing called a…telephone. And, we actually called prospective client organizations.


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Ending Social Media Marketing Confusion

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jillwhalenConsider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer.

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Three Tips for Retaining Your Top Employees

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mikehabermanI had the good fortune to hear a luncheon talk by an HR pro by the name of Jack Smalley. Jack, who is with Express Employment Professionals, was the guest speaker at the SHRM- Atlanta year end luncheon. The basic theme of his talk was organizational change, theme of his talk was organizational change, but wrapped up in that presentation were three tips for retaining your top employees.

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