Written by Pamela Moore
There’s a catch-phrase whizzing around the human resource world these days – Employment Branding. What the heck is it? And how do you get it?
If your company has employees and former employees, you have an image as an employer (whether you like it or not).



Before I even start this brief article I should mention that my client relationships are generally rock solid. They realize the vast amount of effort and work that goes into each search and more than 95% of the time so appreciative that they gladly pay as soon as the invoice is received.
“We have a Preferred Vendors List.”
Early in my speaking career and struggling to stay in business, I was often on the phone. Life was different back in the late 80′s. We had this thing called a…telephone. And, we actually called prospective client organizations.
Consider this scenario: You know you're supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer.
I had the good fortune to hear a luncheon talk by an HR pro by the name of 










